'The hypodermic syringe model sees the media audience as passive and easily influenced and manipulated by the mass media.' Assess this,referring to sociological evidence and arguments.

The subcutaneous syringe model is a theory of media soldiers on audience. The term is used to describe interaction amidst the media and everyday belief, offering the concept of people becoming moved(p) by the tuition injected into them through their information medium. (For utilisation, television viewing audience would brook their minds injected with sex and violence after watching as headspring many graphically violent programmes, and this would affect their views and behaviour). The model tends to adjoin contemporary society, as Greg Philo, a challenger of this theory says: composed of split undivideds who were subject to powerful and effective propaganda messages which they received and then reproduced... An representative of the hypodermic syringe model in action could be applied to the murder of Jamie Bulger, before which the two appallingly dewy-eyed murderers of the toddler had been discussing violent films that they had seen. It is generally believed that the films that the two had watched affected their behaviour, causing them to want to try out some of the things they had seen on screen. However, problems with this model is that it tends to view the exclusive as a passive member of a lift audience with no will or opinions of their own; it disregards dissimilar factors and differences in individual reception of media messages.

The general view is that the hypodermic syringe model is an outdated early attempt by sociologists and psychologists to explain the relationship between the public and the media. Is it really doable for people to receive the media message unadulterated and in i ts intact? Even if they do, how will it aff! ect their behaviour, if indeed it does? Audiences are non outer space sheets of paper on which media messages can be create verbally; members of an audience will have prior attitudes and beliefs, which will mold how... If you want to get a full essay, order it on our website: BestEssayCheap.com

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