The American Paradox

Kirstie Smith Professor Hancock English 111.049 1 family 2009 In 1988, scallywag Solomon wrote an essay in which he explores a paradox in American identity. Solomon theorizes that although Americans passion acceptance and belonging, they in addition embody a competitive record; striving to procure higher berth than the number individual. The essay classifies the need to check in as populist, and the desire of rising above the universe as elitist. Solomon analyzes the usage advertising plays in these qualities. An advertisement for Malibu comical ran in cosmopolite magazine in 2009. The ad entails an average neighborhood driveway with grey houses and matching cars. In the thick of the identical houses lies a brightly pretensioned house displaying a flag with the Malibu left over(p) logotype. The driveway features a yellow jeep attached to a jet ski, and a palm channelize towering everywhere the vibrant colored house. The advertisers attempt to g et down this house differently than the others is evident. The Malibu Rum ad is clearly elitist harmonize to Solomons criteria. Even though the essay was written over twenty years ago, Solomons definitions of elitism and populism remain applicable today. Solomon analyzes a series of advertisements and explains whether they are pingping into each elitist or populist qualities.

He reveals that such qualities already lie in every genius, and advertisements simply tap into these innate sensibilities. In concordance with Solomons essay, advertisers appeal to ones subconscious emotions rather than merely advisin g him/her to buy the harvest-feast (525). ! By showing note between the house representing the Malibu logo and the others, the Malibu Rum ad encourages individualism. It uses color to portray the Malibu house as lively and fun, as contrasted to dull like its neighbour homes. Therefore, he who drinks Malibu Rum is withal livelier than his fellow citizens. Solomon emphasizes that the competitive nature of democratic societies breeds a desire for...If you want to get a full essay, order it on our website: BestEssayCheap.com

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